Product & Pricing
$
$
$
Platform Fees
Additional Costs
$
✓ Healthy margin at this CPA
$
%
2.0%
Monthly Projection
10/day
—
Monthly Revenue
—
Monthly Net Profit
300
Monthly Orders
Net Profit Per Sale
$0.00
0% margin
Revenue $0.00
Product Cost -$0.00
Shipping Cost -$0.00
Payment Processing -$0.00
Ad Spend -$0.00
Other Costs -$0.00
0%
Profit Margin
0%
Markup
$0.00
Break-Even Price
0%
ROI on COGS
✓ Loading...
Your Costs
$
$
$
$
Platform
Target
30%
Recommended Selling Price
$—
to hit your target margin
Price Sensitivity Table
Target Margin Selling Price Net Profit
Enter your costs above
Campaign Setup
$
$
$
What is ROAS?

ROAS = Revenue / Ad Spend. A 3x ROAS means for every $1 in ads, you earn $3 in revenue. Your break-even ROAS is the minimum you need to cover all costs. Target at least 1.5x above break-even for healthy profit.

—
Break-Even ROAS
$—
Max CPA
ROAS Scenarios
ROAS Ad Spend / Sale Net Profit / Sale
Enter your numbers above
Shopify Plans — Fee Comparison
PlanMonthlyShopify Payments Rate3rd-Party Txn FeeBest For
Basic$39/mo2.9% + $0.302.0%Starting out (<$5K/mo)
Shopify$105/mo2.6% + $0.301.0%Growing ($5K–$50K/mo)
Advanced$399/mo2.4% + $0.300.5%Scaling ($50K+/mo)
Plus$2,300+/mo2.15% + $0.300.15%Enterprise ($500K+/mo)
Payment Processors
ProcessorRateFixed Fee+ Shopify Txn?Notes
Shopify Payments Recommended2.4–2.9%$0.30NoLowest total cost
PayPal2.9%$0.30YesAdds Shopify txn fee on top
Stripe2.9%$0.30YesAdds Shopify txn fee on top
AliExpress Shipping Methods
MethodTypical CostDelivery TimeTrackingBest For
AliExpress Standard$0–$315–35 daysBasicLow-cost items
ePacket Best Value$2–$512–20 daysFullChina → US/EU sweet spot
AliExpress Premium$5–$157–15 daysFullFaster delivery
YunExpress$3–$88–15 daysFullReliable mid-range
DHL Express$15–$303–7 daysFullHigh-value, premium
Healthy Margin Benchmarks
MarginStatusWhat It Means
<15%Danger ZoneAd fluctuations will wipe profit
15–25%MarginalTight — optimize costs or reprice
25–40%HealthyRoom for ad spend and returns
40%+ExcellentScale aggressively